Tea fields in Ashikubo, Shizuoka
About Us

From importing green coffee
to bringing transparency to matcha.

Our Mission

Matcha,
Direct.

Matcha tailored to your purpose—delivered through direct trade with full transparency.

We began as an importer of green coffee. Over many years, we have visited producing regions, built direct relationships with producers, and developed a sourcing methodology based on traceability and fair pricing.

Through ongoing dialogue with roasters around the world, we identified a clear gap: while demand for Japanese matcha is strong, there is very little reliable information available for sourcing it.

To address this, we decided to apply the direct trade approach we have practiced in coffee directly to matcha.

What We Stand For
01

Traceability

Delivering trustworthy, high-quality matcha with visible producer origins.

02

Fair Pricing

Providing appropriately graded matcha at practical and accessible price points.

03

Direct Trade

Bringing matcha—crafted with pride by producers—directly from Japan to roasters.

Tea fields in Ashikubo, Shizuoka 静岡足久保
Our Background

Direct Trade —
Shizuoka & Kagoshima.

Approximately 80% of Japan’s tea is produced in two regions: Shizuoka and Kagoshima.

Historically, these regions have supplied raw materials to well-known tea brands in areas such as Uji (Kyoto) and Nishio (Aichi). Today, however, producers in these regions are increasingly stepping forward to deliver their own products directly to end users.

For Roasters

We speak
your language.

Globally, matcha is still not widely understood in terms of how to evaluate its quality. We believe that coffee roasters—who have long specialized in expressing flavor—are uniquely positioned to lead this new expression of matcha.

By selecting matcha based on origin, lot, and flavor profile, we invite you to realize the quality you wish to serve in your own space.

Direct Trade — tea leaf picking Direct Trade

Let’s talk
matcha.

Ready to explore direct trade matcha for your roastery or café?