YAMA FUKU MATCHA
Journal
Sourcing, traceability and the story behind the cup.
3. Why Japanese origin matters in matcha
“Japanese” is a valuable starting point — but buyers need to understand region, producer, harvest, and purpose.
Read article2. What actually makes matcha, matcha?
Not every green tea powder tells the same story — and buyers need to know the difference.
Read article1. Why coffee shops need to rethink how they choose matcha
As prices rise and supply tightens, traceability is becoming essential for coffee shops and roasters choosing matcha.
Read article