Traceability
Delivering trustworthy, high-quality matcha with visible producer origins.
Fair Pricing
Providing appropriately graded matcha at practical and accessible price points.
Direct Trade
Bringing matcha — crafted with pride by producers — directly from Japan to roasters.
Delivering “Japanese matcha”
to coffee roasters around the world
We aim to connect highly motivated producers—who are striving to create exceptional matcha—with roasters, establishing a model of direct trade within the matcha industry.
By sourcing directly from producers, we reduce intermediary margins and offer pricing that aligns with the business models of roasteries.
When specialty coffee first emerged, driven producers in origin countries began sharing information about their coffee themselves. The same is now true for matcha.
Through direct dialogue with committed producers, we provide stories behind matcha—its origin, producer, harvest timing—so that these elements can be expressed directly in the cup.
We also introduce the concept of origin selection to matcha.
Ordering
in bulk?
The knowledge
behind the cup.
Sourcing insights, origin stories, and guidance for coffee professionals choosing matcha.
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3. Why Japanese origin matters in matcha
“Japanese” is a valuable starting point — but buyers need to understand region, producer, harvest, and purpose.
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